We use empathy to understand and relate to users – helping us create appealing content interactions. Today, more organizations are focused on empathy as a tool to encourage user engagement with their brand. Content plays a significant role in this type of messaging. But a primary challenge remains: how do we tag this content to support this communication across multiple channels? And is it even practical?

Key takeaways:

• How tagging based on empathy can increase brand engagement.
• The importance of context in user experiences – regional, cultural and socioeconomic – and how that affects the act of tagging and the content we use.
• Practical implications and potential roadblocks when attempting to tag for empathy.